So, who am I?

Ciao! I'm Irene, a passionate neuromarketer dedicated to helping start-ups and small to medium-sized businesses improve their digital impact through Neuromarketing.

My fascination with applied neuroscience and marketing psychology began during my bachelor's degree in the UK. I sat in a class on decision-making science and had a huge Eureka moment that sparked a deep curiosity within me.

I then decided to pursue an MSc in neuromarketing at a sunny university in Greece. There, I improved my skills and expanded my knowledge in this fascinating field.

Since then, I've had the privilege of working in digital marketing across corporate and startup environments. However, my true calling lies in neuromarketing and today I'm a full time independent neuromarketer.

I've collaborated with start-ups, freelancers, and non-profits, tackling digital marketing challenges by leveraging the power of neuroscience. I can't wait to see what interesting projects the future will bring! (perhaps yours?)

P.S. on a more personal note, other passions of mine are trekking, knitting, and petting every cat that crosses my way (at least I try to!)

P.P.S. I'm also a significant insights 30under30 nominee! Read my interview here